Established in 2005, Tank Storage is the leading industry publication dedicated exclusively to the bulk liquid storage and terminal sector. They came to us for a rebrand, along with a redesign of the publication, as the previous design had been in use for a number of years. The focus was on introducing a bold new design which would help it stand out against other more traditional publications within the industry. We opted for a bold typographic approach along with the use of line graphics that referenced the pipelines and tanks within the industry. The branding uses 6 different neon pantone colours on the front cover. These were chosen as a means of amplifying the bold design and tie in chromatically to the featured front cover image and/or sponsor logo.