The Future of Breakbulk. AntwerpXL is a brand new show aimed at providing a platform for the niche breakbulk community. For it's launch year we were tasked with building the brand from the ground up and took inspiration from the modern belgian design scene to deliver a bold and cutting edge brand. We developed a tone of voice to be used for marketing collateral that was strong and informal as well as the 'kind of a big deal' campaign which was a tongue in cheek reference to the size of the breakbulk ships. The identity was then developed across both print and digital campaigns, show graphics and website design & build