The largest and longest running international bulk liquid storage event, StocExpo requested a new identity that stood out from the competitors and focused on their dedication to the future of the industry. We re-positioned the brand by using a two tone modern colour set and integrated references to liquid and tanks, with imagery and graphic shapes. This was then developed into a set of symbols and colours to represent the different sub-sections within the brand. A grid based design system for element placement was constructed for consistent artwork and the headline was a bold statement of intent.