Integrated Systems Europe began life in 2004 and is now recognised as the largest AV and systems integration show in the world. We were asked to update the creative identity for the 2022 show. Historically the show had a very corporate image but we wanted to approach the identity with more personality and a stronger visual impact. A full suite of collateral was created that highlighted key focus points for the show, including the show's relocation to Barcelona from Amsterdam. This was then expanded by us across all marketing collateral, social, show graphics and publications.